Dell goes Retail?
Micheal Dell says, "Direct Marketing is a revolution, not a religion". For a company that had fostered a revolutionary business model in the computer industry, and a very successful one (for it atleast) to say this is a BIG thing.
What happened to the business model that they worshiped for almost 20 successful years? Personally, I don't think there was anything wrong with it given the fact that it gave customers customizability and configurability that was unmatched by competitors. They have been market leaders for the last many years, till recently when their woes started pouring in the form of battery recalls, laptops bursting into flames, SEC inquiries. At the same time HP has been doing great and has been continuously eating into Dell's market share.
Dell's latest act almost seems like an act of desperation, a need to garner more visibility and a means to take on competitors head on in their own space. Dell might come out with it's own retail outlets like what Apple has or just sit side by side on a BestBuy shelf along with the HP's, Sony's etc...whatever it is, I think it will be a good move for Dell. If it can contain costs and still sell for the same price on the shelves, it can beat the punch out of the competitors...sometimes, being pushed into a corner brings out the best in us...hope that it does that for DELL!