1/13/2008

Disruptive Innovations


A new Nano entered this world...a nano that can move on it's own feet...well, can sing a song too but only if upgraded...for better or for worse, there is something very different out there and the aims are quite big ... Aims to change this world for a majority are always big!

If you lived in India, you would know this...Owning a 4-wheeler is one of life's biggest dreams, as big as owning a house for some...I know how excited I was when we owned our first car, a second-hand light blue colored Fiat...we were so proud of it! Tata has done the incredible, released a sweet looking car for around $2500 dollars...maybe we should get the price in rupees...dollar is just so flaky...Well, it is priced at Rs. 1,00,000, well within reach of half of India's population...if not easy, it is definitely affordable...I am sure other third-world countries are equally happy/cautious about it....

Called this a disruptive innovation, because it shrunk the dream cycle of millions of people...and it is not a cheap looking car! The cheapest car here in the US is somewhere in the $10,000s .... Although I love the look of the car, the very fact that it will be a very common sight on our roads in India is a scary thought...It's not been a long time since I visited India last and I still recall the soot I inhaled even when traveling in car...things have changed and they have changed a lot out there...lots of development, lots of cars and very little room....this new car will only make life impossible out there...maybe it is time to enforce some Chinese vehicular policies in India to cut the congestion....odd numbered number plates travel on a particular day of the week and even numbered on the other days...(fosters car pooling) and many more in the same direction.....
Tata has really made India proud and will make a lot of Indians proud very soon :)...The smile that I had 20 years back will soon be on so many faces....how very wonderful :)

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1 Comments:

At 3:10 PM, Anonymous Anonymous said...

Nice post on "Nano".. Environmentalists & many Indians do say that Nano would cause so much pollution because the number of Nano buyers would increase and the roads would be much more crowded..I think people should vote for laws to fix the traffic conditions/wider roads and encourage people to use public transportation rather than enforcing some Chinese policies (No offense to what you said :o). All Tata is doing is to grow and succeed..

 

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