10/14/2006

Google Analytics support for Google Checkout

Google is surely tying things together and to very good effect. Recent release of GoogleOffice tied two of it's important programs Writely n Spreadsheets and now they have tied up something else that is even more intuitive..Google Analytics and Google Checkout.


An e-commerce site owner can simply add a JavaScript call and a hidden field to each page that displays the Google Checkout button and will be able to see conversions and revenue metrics for Google Checkout transactions. This would not only give information to the e-commerce owner, but also would allow to know how consumers are reacting to it's checkout process, see the trends and make the whole thing better.

This feature makes life even easier if you are an AdWords customer, because you'll also see ROI and Revenue per Click for every transaction that resulted from one of your keywords!

Google surely has got it right again. It is making it easier for the consumer, allowing him to search for products right from his browser, making it easier for the merchant by giving him all kinds of analytical tools to track customer behavior apart from giving processing discounts on purchases (for every $1 you spend on AdWords, you can process $10 in sales for free on Google Checkout) and ofcourse this would mean increased Adwords revenue for Google. This is a Win-Win-Win situation..

Wonder, if Google can rope in Amazon.com as a trusted merchant..Amazon might not want to do it because that would be put it in direct competition with other merchants and also wouldn't prefer users buying from them without visiting their website ...but, well you never know. Google's reach is just too deep to ignore.

3 Comments:

At 9:01 AM, Anonymous Anonymous said...

Good job Vijay. Keep posting!

Google surely has got it right again. It is making it easier for the consumer, allowing him to search for products right from his browser ..

why did you leave her out? :))

 
At 7:28 PM, Blogger Vijay Challa said...

Good catch :)..am usually a lot more circumspect when sending emails@work, but blogging is a different beast. Will surely keep that in mind next time ;)

 
At 2:30 PM, Anonymous Anonymous said...

I anticipated to read more on google Analytics in this post.

 

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